Fever + Leveridge is a new building company based in Auckland City. Our initial idea for Fever & Leveridge is based around replacing the usual “&” with a “+” sign. Which we sourced the idea from the pencil mark used planning of construction. This is further shown when we created the brand pattern showing the “+” duplicated over and over, creating a building visual experience. Colours also took a big part in the creation of this brand, we wanted a royal blue to represent the high quality in craftsmanship, with a hi–vis orange showing safety + friendliness.