Better Milk Co. - Design Distillery
The Sunreal brand is a market leader and household name. Found in leading supermarkets The Sunreal brand brings delicious dried fruits from around the world including Apricots, Prunes, Mango & Sultanas. Rebranding Sunreal, we worked on modernising the already well-known brand while maintaining its identity through alterations to colour, fonts & shape. Alongside this work we created packaging & shipper display boxes for the new products.
realCrunch was a concept brand created alongside a realSweet, and part of the realFoods family. In creating the packaging and brand for the oat cereal, we wanted to really show the raw and real aspect of the product. We created a splash texture using different colours associated with the flavours – also using this texture to create a window to show the contents of the product.
Other major aspects of the brand for realCrunch was the illustration of the fruit and flavours of the product. This style of illustrations again repeats the main idea of showing raw and real, this is done through a water colour style illustration, again using the splash texture.